Month: May 2015

Marketing The Library As An Experience

It was a whirlwind academic year. I don’t think I’ve ever been busier with classes, student appointments, marketing, and all the other joys of academic librarianship. Now that it’s over, I have set my sights set on our incoming freshmen class. Here at OWU we require incoming freshmen to attend one of three 2-day sessions we call StART (Student Advising, Registration, and Testing). It’s the first opportunity for many campus faculty and staff to interact with students in person (of course, I’ve already infiltrated their Facebook group *evil laugh*). StART attendees receive a folder that includes all sorts of checklists and helpful campus information. I’ve made some significant revisions to this year’s OWU Libraries informational handout.

It’s now a 4 page, 5.5 inch x 4.25 inch booklet. Portions of the layout and design were inspired by a booklet created for the Columbus Coffee Experience.

StARTCover (2)

This is the cover. The booklet will be tucked inside a folder full of other informational materials, so I wanted to be sure it was a) small enough to have to go in the front and b) had something interesting at the top that would make students want to read it.

StART2 (2)

This is page 2. I highlighted the most important services for students in the larger text and was able to feature all our campus libraries and some other key spaces and events in the smaller text. And, of course, I put our most valuable resource, our librarians, in red, all caps text.

Page 3 includes real student testimonials meant to showcase how each student can benefit from the library in a unique way – whether it’s from using resources, having access to scanners, or finding a quality study space.

The back cover promotes a photograph opportunity at the Libraries information table on the first day of each StART event.

The back cover encourages students to visit the Libraries information table on the first day of each StART event.

I’m pretty pleased with my work on this booklet. I designed it using Piktochart and had it printed by OWU’s own print services staff (who are amazing, by the way). I hope it will encourage OWU students to find their own space, librarian, and resources within the libraries.