Collect Success Stories To Fuel Word-of-Mouth Marketing

As part of our ongoing marketing campaign, we’ve begun collecting library success stories from our students, faculty, and staff. We hope to share these stories via social media, marketing materials, and our website. On our campus, I think it’s safe to say that most people think the library and librarians are extremely valuable resources, but I don’t know if it’s always easy to articulate why. By collecting anecdotal evidence, we’ll be better equipped to narrate our value and hopefully connect with those students and faculty who have not yet benefited from our services.

Here is the Google form I created to help OWU Libraries tell its story (it’s modeled after a form used by OhioLINK):

shareyourstory

We’ll share this form through our website, social media, and direct email communication with our users. In addition, librarians will add their own success stories so we can build a database of the good work we do every day.

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