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Facebook Rolled Out Reactions and I Won Wednesday

Yesterday Facebook rolled out its newest feature…reactions. In addition to liking posts, users now have the option to love, laugh, hate, and more. As I scrolled through my news feed, I saw a post from Radiolab that added headphones to the reaction faces and morphed them into an advertisement for their show. I was instantly inspired and made my own advertisement promoting librarian services as a way to ameliorate the emotions that users experience while going through the research process.

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I’m pretty proud of this one. Not only is it super timely, but it also hearkens back to Carol Kuhlthau’s Information Search Process. I shared the ad in an ACRL library marketing Facebook group and it’s already been adapted by a number of other libraries. And the post has nearly 200 likes!

 

Infographic: Evaluating News Sources

A faculty member from OWU’s Education Department asked me to design an infographic to help her students evaluate news sources. We worked closely together on the content (she had specific websites in mind that she did NOT want her students to use). It was a surprisingly easy design experience and I think that had a lot to do with the open and honest input I got from my faculty member.

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Live @ The Library 2016

We are a few weeks away from Live @ The Library and I am so proud of my poster design for this year’s event:

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I was inspired by Vanity Fair covers from the 1920s and did the character drawings myself.  I used ink pen and Prismacolor markers on mixed media paper, then cut the figures out and laid them on layered pieces of very old construction paper (which gave me the faded effect that I really adore). I uploaded my image into Piktochart and used the event logo I designed last year.

 

 

 

Give your own design thinking workshop within one hour through the 7 steps of design thinking

Claudio Marseglia

Design thinking is an innovation tool that can be used in any marketing and/or research and development department. If your company needs to become innovative or more innovative than its competition then design thinking is an extremely valuable process. It transforms old established innovation processes into new creative and valuable ones. Centered around design thinking are the 3Ps: People, Place, Process. With people one means having diversity in the team, with place one means having creativity in the room and with process one means having interconnectivity through the 7 steps of design thinking. I want to focus on the 7 steps of design thinking and provide you a step by step guide that enables you to give your own design thinking workshop within one hour. For this, I adapted the design thinking process of the Institute of Design at Stanford.

First empathize. Split up the diverse team into single interviewers…

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Marketing The Library As An Experience

It was a whirlwind academic year. I don’t think I’ve ever been busier with classes, student appointments, marketing, and all the other joys of academic librarianship. Now that it’s over, I have set my sights set on our incoming freshmen class. Here at OWU we require incoming freshmen to attend one of three 2-day sessions we call StART (Student Advising, Registration, and Testing). It’s the first opportunity for many campus faculty and staff to interact with students in person (of course, I’ve already infiltrated their Facebook group *evil laugh*). StART attendees receive a folder that includes all sorts of checklists and helpful campus information. I’ve made some significant revisions to this year’s OWU Libraries informational handout.

It’s now a 4 page, 5.5 inch x 4.25 inch booklet. Portions of the layout and design were inspired by a booklet created for the Columbus Coffee Experience.

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This is the cover. The booklet will be tucked inside a folder full of other informational materials, so I wanted to be sure it was a) small enough to have to go in the front and b) had something interesting at the top that would make students want to read it.

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This is page 2. I highlighted the most important services for students in the larger text and was able to feature all our campus libraries and some other key spaces and events in the smaller text. And, of course, I put our most valuable resource, our librarians, in red, all caps text.

Page 3 includes real student testimonials meant to showcase how each student can benefit from the library in a unique way – whether it’s from using resources, having access to scanners, or finding a quality study space.

The back cover promotes a photograph opportunity at the Libraries information table on the first day of each StART event.

The back cover encourages students to visit the Libraries information table on the first day of each StART event.

I’m pretty pleased with my work on this booklet. I designed it using Piktochart and had it printed by OWU’s own print services staff (who are amazing, by the way). I hope it will encourage OWU students to find their own space, librarian, and resources within the libraries.