Collect Success Stories To Fuel Word-of-Mouth Marketing

As part of our ongoing marketing campaign, we’ve begun collecting library success stories from our students, faculty, and staff. We hope to share these stories via social media, marketing materials, and our website. On our campus, I think it’s safe to say that most people think the library and librarians are extremely valuable resources, but I don’t know if it’s always easy to articulate why. By collecting anecdotal evidence, we’ll be better equipped to narrate our value and hopefully connect with those students and faculty who have not yet benefited from our services.

Here is the Google form I created to help OWU Libraries tell its story (it’s modeled after a form used by OhioLINK):

shareyourstory

We’ll share this form through our website, social media, and direct email communication with our users. In addition, librarians will add their own success stories so we can build a database of the good work we do every day.

Give your own design thinking workshop within one hour through the 7 steps of design thinking

Claudio Marseglia

Design thinking is an innovation tool that can be used in any marketing and/or research and development department. If your company needs to become innovative or more innovative than its competition then design thinking is an extremely valuable process. It transforms old established innovation processes into new creative and valuable ones. Centered around design thinking are the 3Ps: People, Place, Process. With people one means having diversity in the team, with place one means having creativity in the room and with process one means having interconnectivity through the 7 steps of design thinking. I want to focus on the 7 steps of design thinking and provide you a step by step guide that enables you to give your own design thinking workshop within one hour. For this, I adapted the design thinking process of the Institute of Design at Stanford.

First empathize. Split up the diverse team into single interviewers…

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Marketing The Library As An Experience

It was a whirlwind academic year. I don’t think I’ve ever been busier with classes, student appointments, marketing, and all the other joys of academic librarianship. Now that it’s over, I have set my sights set on our incoming freshmen class. Here at OWU we require incoming freshmen to attend one of three 2-day sessions we call StART (Student Advising, Registration, and Testing). It’s the first opportunity for many campus faculty and staff to interact with students in person (of course, I’ve already infiltrated their Facebook group *evil laugh*). StART attendees receive a folder that includes all sorts of checklists and helpful campus information. I’ve made some significant revisions to this year’s OWU Libraries informational handout.

It’s now a 4 page, 5.5 inch x 4.25 inch booklet. Portions of the layout and design were inspired by a booklet created for the Columbus Coffee Experience.

StARTCover (2)

This is the cover. The booklet will be tucked inside a folder full of other informational materials, so I wanted to be sure it was a) small enough to have to go in the front and b) had something interesting at the top that would make students want to read it.

StART2 (2)

This is page 2. I highlighted the most important services for students in the larger text and was able to feature all our campus libraries and some other key spaces and events in the smaller text. And, of course, I put our most valuable resource, our librarians, in red, all caps text.

Page 3 includes real student testimonials meant to showcase how each student can benefit from the library in a unique way – whether it’s from using resources, having access to scanners, or finding a quality study space.

The back cover promotes a photograph opportunity at the Libraries information table on the first day of each StART event.

The back cover encourages students to visit the Libraries information table on the first day of each StART event.

I’m pretty pleased with my work on this booklet. I designed it using Piktochart and had it printed by OWU’s own print services staff (who are amazing, by the way). I hope it will encourage OWU students to find their own space, librarian, and resources within the libraries.

High School Outreach Is Important…AND FUN!

Earlier this week, I had the privilege of meeting with AP Composition classes at a nearby high school. Interacting with high school students is an integral part of my work. Not only do I help the students themselves, but I also benefit from interacting with an age group that is so very similar to my own first year students.

I was asked to speak about the differences between high school and college research under the assumption that, as AP students, many of them would test out of first year composition. I wanted to tailor my presentation as much as possible to this particular group, so I asked them to answer a few questions using a Google form.

Google forms are gloriously easy to set up. Be sure to select Paragraph Text as the Question Type so responses can be as long as necessary.

Google forms are gloriously easy to set up. Be sure to select Paragraph Text as the Question Type so responses can be as long as necessary.

I didn’t want to use my session for search strategies or resources instruction (students would get that later from their own librarian). And rather than focus solely on library resources and college-level research, I wanted to address anxieties students might be feeling about college life in general. I saw patterns in their responses to my questions that made it easy to come up with content for my presentation.

My presentation consists of five slides. The first four address the questions I asked via the Google form and the last contains words of wisdom from OWU seniors and recent graduates.

For presentation mode, click here: https://magic.piktochart.com/output/5087713-olentangylibertyhs

To see it in presentation mode, click here:
https://magic.piktochart.com/output/5087713-olentangylibertyhs

This was my first time using Piktochart‘s presentation mode and, of course, I found it incredibly easy to work with. I started from a template, but did a lot of customization. I kept consistent design elements throughout (like font and color) which made the process much easier as I could focus on wording and layout.

If you’d like to know more about my presentation, please comment and I’ll happily elaborate.

Piktochart + MS Paint = My Marketing Toolkit

My library is hosting a very special event later this month that has me creating a bunch of teaser ads (a post about the event will be along shortly, I promise). My latest ad was made possible by good ole MS Paint and, of course, Piktochart.

Using Google, I found these paper doll clothing images:

paperdollgirls

 paperdollboys

 

The yellow dress and blue suit were just the aesthetic I was looking for, so I pasted each picture into MS Paint and used the Free Form Selection tool to cut the individual items out. I used that same tool to copy the yellow tabs from the blue suit and affix them to the dress (in design, I prefer matchy matchy).

Here’s the finished product:

Live@LibraryPlayDressUp

Teaser ad for Live @ The Library

Since this ad is just a teaser for the event, I only included the date. The official event poster including time and event logo will be released closer to the event. College kids have very short attention spans and very busy schedules. The slow reveal of event details will hopefully keep them interested.

 

Design School On A Budget (Which Is To Say…Free)

I’m always looking for design inspiration these days. I’m using my phone to snap pictures of everything from postcards to book covers, concert posters to clothing tags, food labels to directional signage, and more. The other day I was noodling about in our art stacks when I happened across this graphic design book:

Graphic Design Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design

Graphic Design Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design

At this very moment, it’s sitting next to my keyboard full of those tiny post-it notes used to bookmark pages. It covers design and typography with a wealth of examples from famous designers, brands, and design companies dating as far back as 1876.

So far I’ve made two objects based on things I’ve seen in this book. The first is a poster for an upcoming library event designed in the style of the cover of a 1950 issue of the British publication Typographica:

Live@LibraryTeaser (1)The second is an image for use on Facebook and in our Screenly playlist that runs on a flat screen tv next to the help desk (more on Screenly in a future post):

This isn't based on a specific image from the book. I like to think I'm learning something about drawing the eye and effective fonts.

This isn’t based on a specific image from the book. I like to think I’m learning something about drawing the eye and effective fonts.

The images were, of course, created using Piktochart. I plan to continue to use this book to help me design learning objects for the classroom, marketing materials, library signage, and more.

On a side note, the authors of Graphic Design Referenced include this note in their introduction:

IMAG2811_1

I can’t say I disagree with their decision.

We Went Piktochart PRO!

OWU Libraries has Piktochart PRO status. This means no more Piktochart watermark, high resolution downloads, printer-friendly options, and access to a bunch of sweet templates. I’m going to go on a library/librarians/library services advertising binge (more to come on why later).

Librarians are soldiers on the front of information overload.

Librarians are soldiers on the front of information overload.

An Easy Way To Collaborate With Your Campus Writing Center

It’s no secret that collaborating and supporting campus services strengthens the library’s relationships and increases its value and visibility. Thanks to a suggestion from OWU’s Writing Resource Center faculty, my library was able to provide space and marketing for a much-needed “after-hours” student service.

Our campus Writing Resource Center serves students by helping them become more confident, effective writers. Students can drop by or schedule an appointment during regular business hours to get help from experienced faculty on any type of writing assignment. However, on a small, residential campus like OWU, student schedules are often packed to the gills between 9 am and 5 pm (class, sports, lunch, naps, etc.).

Enter the library.

We’ve begun hosting a Writing Center Drop-in Table a few nights each month from 7 – 9 pm. The table is staffed by student peer-tutors and a librarian (when a librarian is available). Our first two tables were a great success with 6 students stopping by each night (a strong turn out for a campus this size). The writing center faculty advertised directly to our freshmen composition faculty and I did marketing through Facebook and the library website.

Now that we’ve got our advertising and LibGuide established, there is little I need to do each time new dates are announced. It’s another great way to get students into the library and promote the use of our space by other campus organizations.

If you can't already tell, I once again used Piktochart to create this (in my humble opinion) most excellent web advertisement.

If you can’t already tell, I once again used Piktochart to create this (in my humble opinion) most excellent web advertisement.

And this is the image I created for our website's rotating carousel.  Again, the glory that is Piktochart!

And this is the image I created for our website’s rotating carousel. Again, the glory that is Piktochart!