Yesterday Facebook rolled out its newest feature…reactions. In addition to liking posts, users now have the option to love, laugh, hate, and more. As I scrolled through my news feed, I saw a post from Radiolab that added headphones to the reaction faces and morphed them into an advertisement for their show. I was instantly inspired and made my own advertisement promoting librarian services as a way to ameliorate the emotions that users experience while going through the research process.
I’m pretty proud of this one. Not only is it super timely, but it also hearkens back to Carol Kuhlthau’s Information Search Process. I shared the ad in an ACRL library marketing Facebook group and it’s already been adapted by a number of other libraries. And the post has nearly 200 likes!